art director • creator
This was the winning concept, but unfortunately Pepsi pulled funding from Mist Twst before production could begin.
Positively Refreshing challenged consumers in a positively new way. The idea was to take a stance and position something you thought you understood, Lemon-Lime soda, as something different. A soft drink to be looked at through a new lens.
Role: Art Director
CD: Denny Hebson, Michael Dorich