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mike maloney

art director • creator

  • Main Adventure
  • Side Quests
  • Backstory
  • Contact

Pepsi Mist Twst

This was the winning concept, but unfortunately Pepsi pulled funding from Mist Twst before production could begin.

Positively Refreshing challenged consumers in a positively new way.  The idea was to take a stance and position something you thought you understood, Lemon-Lime soda, as something different. A soft drink to be looked at through a new lens.

Role: Art Director

CD: Denny Hebson, Michael Dorich 

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Pepsi • Mist TWST

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